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AppsFlyer is the global leader in marketing measurement and analytics, data collaboration, and privacy-preserving technologies, trusted by over 15,000 brands worldwide and holding a dominant 60% global market share.
The AppsFlyer Data Collaboration Platform (DCP) empowers retail media networks to scale effortlessly, offering streamlined data management, self-service audience creation, seamless activation, and comprehensive measurement—all while ensuring privacy and neutrality.
Recognized as a market leader in the IDC MarketScape Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases, a winner of the Ventana Research Award, a contributor to IAB DCR standards, and featured as a notable solution in Forrester's Q4 2024 Data Clean Room Solutions Landscape, AppsFlyer DCP sets the benchmark in data collaboration.